Sniffable Targeting

Hertz 2011

All kinds of people have dogs and our challenge was how to reach this specific, but diverse group, when we wanted to inform them that Hertz now have dog cages fitted in their hire cars. We focused on the only channel the target audience all had in common – their dogs.

We created branded dog bones, each bone had a tag with information about the service together with a link to the website and a phone number for easy booking. The bones were hidden under bushes and behind lamp posts where only a u0003sensitive canine nose could sniff them out. The message was delivered directly to its intended target – all thanks to our four-legged friends.