A brand birthday isn’t of interest for the many. So when Gant turned 70 years the focus was turned towards something more human, more relatable. Instead of celebrating dated achievements we honoured the curious side of things – beginnings.
The story of Gant really took off inside the walls of the Ivy League Colleges. We made this our setting and had a dorm room play the lead. We followed as curious students arrived, as time changed and as new eras began.